I have been blogging since 2007, when I started I photography business. I speak from experience when I tell you that there are major benefits to blogging. Benefits that will affect your bottom line, your company's exposure and overall ranking with search engines. Truth is, if you're not currently blogging, you're hurting your business. If you have a stale, outdated blog, you're basically telling potential customers that you're not in-demand (no matter how busy you might actually be) or no longer in business. Yikes! Going months (or years) without fresh content will give off the impression that you have nothing to share and nothing to show.
What is your blog currently saying about you?
My goal with BLOG FUNDAMENTALS is to take the process of blogging down the basics and help overcome any obstacles standing in your way. While blogging does take dedication and work, it can also be very fun and rewarding! I am so excited to share my experience, insight and approach to blogging with you! I will take you through the entire process from which plugins to utilize, how to structure a blog post, how to properly prep your images, defining your voice and style, ways to market your blog and so much more!
From structuring a blog post, all the way down to increasing traffic to your blog, this course covers EVERYTHING! I will cover the basics, the complexities, the benefits and everything in-between! Click below to learn more:
Working within Wordpress, prepping your images, how to structure a blog post, what plugins to use and more! You will learn how you can optimize your blog posts for increased readers and traffic through search engines.
DEFINE YOUR READER
If you don't know who your reader is, how do you know who you're writing for? We will discuss the value in knowing your audience and how to curate content that will keeping them continually coming back for more!
BLOGGING WITH PURPOSE
Your blog can't just be a place where you slap a few photos from time-to-time. When you blog with purpose, you have the opportunity to share something unique and powerful. The purpose behind what you share will attract your ideal audience.
BOTS, SEO & PINS, OH MY!
When you share a blog post there is a whole slew of things that happen and they are VITAL! We'll discuss these behind-the-scenes happenings when a post goes live and how they affect your overall blog traffic.
CONTENT, CONTENT, CONTENT
We will discuss my successful content formula for posts. We will also talk about the importance of narrowing the scope and staying on-topic. Learn the value in creating regular blog features and just how long each blog post needs to be.
There are so many areas that require maintaining consistency. It's required within each blog post and the blog itself. Learn the value of consistency and how it will affect your readers.
DEVELOP YOUR VOICE
What you are saying is equally as important as how you are saying it. This is essential so that readers feel as though you are speaking TO them and not AT them. You will learn my personal trick to ensure I stay true to my own voice within my posts.
CREATE A BLOG CALENDAR
We will talk about creating a blog calendar to keep you on-track and actively blogging. Learn how to schedule posts to go live at a future date. This course includes a list of 30 blog topics, just in case you find yourself stuck from time-to-time.
There is a strategy behind how you connect your social media followers and turn them into blog readers. It isn't difficult, so have no fear! We will discuss how to engage them effectively and drive more traffic to your blog.
Your blog is a major player when it comes to your business and it definitely needs to be branded just as beautifully! We will chat about ways to carry your branding into your blog posts and how it can really make your business stand-out.
THIS PRODUCT IS DELIVERED AS AN AUTO-DOWNLOAD
Course students will receive an email with details on how to access all of the materials. An email will be sent to the address used during purchase.