A learn-at-your-own-pace, 10 segment online video course designed for photographers

BLOG FUNDAMENTALS

It's time to blog like a boss.

why do you need to blog?

I have been blogging since 2007, when I started I photography business.  I speak from experience when I tell you that there are major benefits to blogging.  Benefits that will affect your bottom line, your company's exposure and overall ranking with search engines.  Truth is, if you're not currently blogging, you're hurting your business.  If you have a stale, outdated blog, you're basically telling potential customers that you're not in-demand (no matter how busy you might actually be) or no longer in business.  Yikes!  Going months (or years) without fresh content will give off the impression that you have nothing to share and nothing to show.

What is your blog currently saying about you?

My goal with BLOG FUNDAMENTALS is to take the process of blogging down the basics and help overcome any obstacles standing in your way.  While blogging does take dedication and work, it can also be very fun and rewarding!  I am so excited to share my experience, insight and approach to blogging with you!  I will take you through the entire process from which plugins to utilize, how to structure a blog post, how to properly prep your images, defining your voice and style, ways to market your blog and so much more!

google, pinterest and seo are a few reasons...

let's do this!  I'm IN!

lesson 1

THE DETAILS

From structuring a blog post, all the way down to increasing traffic to your blog, this course covers EVERYTHING! I will cover the basics, the complexities, the benefits and everything in-between!  Click below to learn more:

This online course was created for photographers who are struggling with the blogging process.  This course will walk you through everything you need to know, step-by-step in easy to understand and follow videos.  Learn at your own pace!

lesson 2

lesson 1

THE BASICS

Working within Wordpress, prepping your images, how to structure a blog post, what plugins to use and more!  You will learn how you can optimize your blog posts for increased readers and traffic through search engines.

lesson 3

lesson 2

DEFINE YOUR READER

If you don't know who your reader is, how do you know who you're writing for?  We will discuss the value in knowing your audience and how to curate content that will keeping them continually coming back for more!

lesson 4

lesson 3

BLOGGING WITH PURPOSE

Your blog can't just be a place where you slap a few photos from time-to-time.  When you blog with purpose, you have the opportunity to share something unique and powerful.  The purpose behind what you share will attract your ideal audience.

lesson 5

lesson 4

BOTS, SEO & PINS, OH MY!

When you share a blog post there is a whole slew of things that happen and they are VITAL!  We'll discuss these behind-the-scenes happenings when a post goes live and how they affect your overall blog traffic.

lesson 6

lesson 5

CONTENT, CONTENT, CONTENT

We will discuss my successful content formula for posts.  We will also talk about the importance of narrowing the scope and staying on-topic.  Learn the value in creating regular blog features and just how long each blog post needs to be.

lesson 7

lesson 6

MAINTAIN CONSISTENCY

There are so many areas that require maintaining consistency.  It's required within each blog post and the blog itself.  Learn the value of consistency and how it will affect your readers.

lesson 8

lesson 7

DEVELOP YOUR VOICE

What you are saying is equally as important as how you are saying it.  This is essential so that readers feel as though you are speaking TO them and not AT them.  You will learn my personal trick to ensure I stay true to my own voice within my posts.

lesson 9

lesson 8

CREATE A BLOG CALENDAR

We will talk about creating a blog calendar to keep you on-track and actively blogging.  Learn how to schedule posts to go live at a future date.  This course includes a list of 30 blog topics, just in case you find yourself stuck from time-to-time.

lesson 10

lesson 9

SOCIAL MEDIA

There is a strategy behind how you connect your social media followers and turn them into blog readers.  It isn't difficult, so have no fear!  We will discuss how to engage them effectively and drive more traffic to your blog. 

sign me up!

lesson 10

BRANDING

Your blog is a major player when it comes to your business and it definitely needs to be branded just as beautifully!  We will chat about ways to carry your branding into your blog posts and how it can really make your business stand-out.

bonus material & student perks

These fabulous freebies are included in this course!

All slides from each lesson will be available as downloadable content

Exclusive access to A private Facebook community with other students

bonus video: how to optimize your images for seo

BLOG POST CHECKLIST (PDF)

SEO checklist (pdf)

#blogfundamentals

is this online course for you?

If you answer yes to any of the questions below, my answer yes.

You're underwhelmed by the lack of blog traffic you're getting


you're overwhelmed by the idea of blogging


YOU FEEL STUCK WITH THE BLOGGING PROCESS AND DON'T KNOW WHERE TO START


You're not getting the results you want by the effort you're putting forth


you want to up your blogging game and create an achievable action plan


you want to learn how to make pinterest work for you


you need insight on how to structure a blog post effectively and easily


you have no idea why blogs are important or how they will impact your business


you need a gentle, supportive nudge to make this happen



I'm ready to commit!

you
can do
this!

course investment

Registration includes downloadable video content within this 10-lesson online course, as well as bonus material and exclusive access to the private BLOG FUNDAMENTALS Facebook Community.

BLACK FRIDAY SALE: $99

THIS PRODUCT IS DELIVERED AS AN AUTO-DOWNLOAD

Course students will receive an email with details on how to access all of the materials.  An email will be sent to the address used during purchase.

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